Brand Advocate Analyst - Best Buy (July 2019- Present)

• Develop holistic knowledge and expertise of systems
  and tools to deliver an optimal customer experience, as well
  as, identifying defects and possible system enhancement
  opportunities.

•  Coordinate optimizations to site content strategy and copy updates on behalf of Canon, i.e. product landing pages, product display pages, brand pages, river pages, etc.

• Track and develop regular reports to analyze content
  performance, insights, and arrive at recommendations to
  improve conversion and grow incremental revenue.

• Responsible for accurate and timely entry of vendor supplied product data and assets via applicable system (i.e. PDM, PCM, SHERPA) while providing critical on-site support and expertise for product launch activities for Canon.

•  Manages and submits timely updates to product attributes, copy, asset management, and digital experiences, on behalf of Canon, throughout the product lifecycle utilizing my copywriting background when needed.

• Maximize performance through the facilitation of effective
  partnerships and collaboration among peers, cross-functional
  teams, and Canon.

Women's ERG Communications PIllar Backup - Best Buy (2022 - Present)

• Assist in writing and editing monthly newsletter.

• Help moderate Teams channel as necessary to make sure that Best Buy’s inclusion group guidelines are being followed.

• Attend EIG Communication Pillar meetings with spokespeople from all ERGS to find ways to support and work together to foster inclusive behaviors at Best Buy.

 

Freelance Content Strategist & Writer - Freelance (July 2012- Present)

• Created webcopy for select clients while building out their new websites.

• Strategized communication plan for clients.

• Planned and posted content for editorial and social calendars.

• Drafted and edited professional profiles and bios.

• Did various other tasks for clients ranging form digital marketing, internal and external communications, advertising and project management. 

Senior Content Strategist & Writer - Bluespire (November 2017- September 2018)

• Aided in creation of content and managed, reviewed, and edited content created by writers.

• Defined content strategy for clients with the help of AMs, writers, and other strategists to meet our client goals​.

• Developed content ideas and wrote feature articles for Bluespire's content library.

• Wrote custom content for healthcare and financial clients.

• Worked with digital marketing team to write copy for ads and organic social posts.

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Global Content Marketing Specialist – Personal Safety Division – 3M (November 2016- October 2017)

• Drove, executed, measured, and optimized global product launches, marketing campaigns, and the Personal Safety Division’s Fall Protection business.

• Lead content development and marketing launch packages for all new product launches for the business.

• ​Served as liaison between agencies and the 3M team working on the launch, managing all asset development.

• Supported 6 Global Product Marketing Managers.

• ​Served as team member on the first Global First, Customer First Content 2 Revenue Marketing Plan.

• Brainstormed gaps in content assets and strategized ways to fill the gap to better connect with the customer journey.

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Marketing E-Business Specialist II (3M) Marcomm Department September 2015 - September 2016

 

• Managed Brandle (social media inventory tool) and coordinated with Brandle team to better serve 3M needs.

• ​Assisted corporate social media team in social governance strategy and enforcement.

• Cross-trained as Spredfast administrator to help provide backup as needed.

• Tracked social landscape changes throughout the global social media presence for 3M.

• Pulled monthly reports showcasing Key Performance Indicators for Brandle and Facebook Business Manager.

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Digital Marketing Associate - Sightpath Medical

June 2014 - August 2015

 

• Managed Sighpath Medical social media channels.

• Managed Sightpath Marketing Service customer’s social media channels providing content, moderation and advertising.

• Provided social media guides and other basic marketing information for customers.

• Researched advertising opportunities for customers.

• Wrote copy and copyedited materials for customers

• Provided SEO copywriting for Sightpath Medical web and marketing materials.

• Participated in marketing planning.

 

 

Emerging Media Specialist - Bolin Marketing (Fortune 500 client)July 2014 - January 2015

 

• ​Monitored social channels using Radian6 & Salesforce for Fortune 500 client.

• Respond to brand mentions from customers on Twitter and  Facebook

• Monitored community forum and responded as needed.

• Escalated to product team or customer service in order to get necessary answers for the customers quickly when needed.

• Track number of engagements and number of cases escalated for client.

 

 

 

 

South Dakota Public Affairs Manager

Planned Parenthood Minnesota, North Dakota, South Dakota ​August 2012 - December 2013

 

• ​Communicated with supporters via social media, blog posts, and e-newsletters.

• Worked with interns to encourage activism and education on college campuses.

• Built activist list to keep the base strong and engaged at all times.

• Sought out education opportunities throughout the community.

• Improved public relations through participating in local events.

• Planned key events, tabling, and legislative affairs with coalition partners.

• Researched and wrote portions of annual reports.

 

Administrative Assistant - Mount Marty College

​April 2011 - August 2012

 

• ​In charge of all secretarial duties for the Nurse Anesthesia program.

• Handled check requests and ordering of all supplies for the program.

• Served as a liaison between program, main campus, current students, and potential students.

• Managed minor in-house tech problems for professors and students.

 

Social Media & Web Administrator - Tega Technologies January 2011 - March 2011

 

• ​Built social media base through Twitter and Facebook.

• Implemented YouTube and Wordpress into the social media plan for the company.

• Produced industry flyers for mobile marketing software.

• Designed point-of-sale pieces for clients.

 

Deputy Communications Director - Former Congresswoman Stephanie Herseth Sandlin's Reelection Campaign ​June 2010 - November 2010

 

• Managed all forms of social media for the campaign.

• Researched and drafted press releases and media updates.

• Worked with volunteers on drafting and editing letters to the editor.

• Drafted, edited, and formatted e-newsletters and fundraising e-mails.

• Compiled daily news clips to keep staff and consultants aware of pertinent media.

• Served as photographer/videographer at campaign events.

 

Graduate Teaching Assistant - Communication Studies - University of South Dakota ​August 2008 - May 2010

 

• Taught two sections of Fundamentals of Speech Communication each semester while obtaining my masters degree.

• Began teaching one section online and one on campus, and later taught both sections online through the Desire to Learn network.

• Prepared lessons, graded papers and speeches, and provided guidance for my students.

• Attended department meetings and helped plan events and future classes within our department.

 

Graduate Assistant - Registrar's Office - ​University of South Dakota May 2009 - August 2009

 

• Answered phones, registered students, and performed basic office work.

• Performed database updates on Veterans Affairs information.

• Evaluated the website from a student and teacher perspective and suggested improvements.

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